It is very important for the door and window indus

  • Detail

The increasingly fierce market competition undoubtedly brings difficulties to the development of door and window enterprises. Under the premise of ensuring product quality, door and window enterprises how to better sell their products, which puts forward higher requirements for enterprises in the choice of marketing mode and channel. This requires door and window enterprises to actively make adjustments according to the existing market environment. Only by closely following the development trend of the times and meeting the demand direction of current market consumers, can the sales channels of door and window enterprises be opened to the greatest extent

in recent years, with the continuous development of the industry, the market competition of doors and windows has become increasingly fierce. Nowadays, the number of enterprises is increasing year by year, which undoubtedly increases the pressure of market competition. As the saying goes: whoever gets the channel gets the world. In the white hot competitive market, door and window enterprises still need to implement the channel construction

as far as the current door and window market is concerned, the products of door and window enterprises are homogenized. While the door and window enterprises continue to expand the market, the publicity and sales costs are also gradually rising. Due to the limited human and financial resources, enterprises are increasingly concerned about how to choose an effective and economic channel mode, so as to effectively expand the market and achieve the maximum output with the minimum input. With the intensification of market competition and the increasingly rational consumption concept of consumers, many door and window enterprises have gone deep into the competition of marketing concept and overall market publicity from the simple "surface" competition of products, prices, mall layout and so on in the past

with the continuous development of the Internet industry, the traditional home store model is gradually impacted, and there are also some disputes in the door and window industry about the choice of stores. As for whether large-scale stores should be settled, there are differences in views according to the size of enterprises. The substantive problem is that the channel construction of the door and window industry is not the same as that of electrical appliances. The monopoly position determines that electrical appliance manufacturers can obtain market share only by settling in

however, the channels of the door and window industry have not reached such a monopoly position. Therefore, there is a debate in the industry about whether it is necessary to enter large stores. Some door and window enterprises choose to spread nets widely and increase agents. After a period of investigation, the fittest will be eliminated. This choice method may find real gold in the sand, but it may also cause too high cost and create a bad impression on the brand image in the hearts of consumers. More door and window enterprises may choose to merge and choose among some mature agents, and use the channels of other brands for their own use. This is a relatively easy and painstaking way, but at the same time, enterprises should also have some doubts about the loyalty of dealers

no matter which way the door and window enterprises develop, they need to have their own characteristics. In this way, we can avoid getting involved in the homogenization Red Sea in the channel. In the fierce competitive market, the development of door and window enterprises can achieve the desired effect only by opening up channels with their own advantages





Copyright © 2011 JIN SHI