The hottest interest and innovation promote the up

  • Detail

Interest and innovation promote the upgrading of the printing industry chain

it is good for printing enterprises to make some reforms at ordinary times, but innovation is the main melody of the enterprise

if you want to innovate, you must have unique knowledge, which requires the person in charge of the enterprise to study hard. It is better to learn English and Japanese, so that you can accept external technology to enrich yourself

the author mentioned the importance of talents many times in his lectures. College graduates and returnees are not necessarily talents. People who think and practice are the same. This requires that, on the one hand, we should constantly learn from ourselves, and on the other hand, the media should constantly provide fresh and practical knowledge. For this reason, the person in charge of the print media should reach the level of erudite and versatile, and the key is to be able to organize and compile several long-lived articles on his own media. The so-called long-lived articles are large articles that have been asked to read all year round after they are published in the magazine, which requires the articles to be interesting, life flavor, knowledge demand, popular readability, etc. It is not easy to do this, but it is an inevitable requirement for the development of the industry

let's talk about the innovation of the media itself. First, we should get rid of the vulgar columns and create columns with strong readability, such as storytelling, which writes the technical content in the form of stories. For example, war and printing, printing helped Americans defeat Iraq, etc; The column "common sense around", such as which is beautiful, single eyelid or double eyelid, is not clear to ordinary people, but it is also a matter of concern to many people. Since ancient times, Oriental beauty refers to the single eyelid, the Qinggong draft, and the double eyelid has no share; During the Japanese shogunate period, the attendants customized the internal fixation bracket through 3D printing technology. The general's maid and geisha were also single eyelids. By the late nineteenthcentury, I had more contact with westerners and felt that double eyelids were also good. Following the same example, the print media will set up columns according to the changes of readers' preferences, which will be popular. It is also possible to set up a column on the way of printing people's health, which will surely attract the attention of printing workers

back to the reform of the magazine itself. The layout should be fresh. Many images do not need color, which can save printing ink and printing cost. Advertising is one of the main sources of income for magazines. Advertising can be black and white, because ordinary readers do not pay attention to whether advertising is black and white or color. However, the innovation of advertising is really important. For example, press the reset button (rest) on the right timer for 4 times to reset the D technology printing, so that the advertising will be attractive if it is dynamic. When you open the magazine, the Heidelberg printing press is starting. The movement of the roller is clearly visible, and the picture is fascinating. It not only publicizes the products of the equipment manufacturer, but also the multimedia mode of the magazine

let's talk about the prestigious printing enterprises. They all have excellent printing design talents for such reasons. Therefore, it is the key for printing enterprises to adjust their product structure. They should not always be restricted by the ordering of publishing houses and printing and packaging products. They should use special printing equipment and technology to print new products that meet the needs of the market

designing unique printing materials can not only be exported abroad to earn foreign exchange, but also make the enterprise fight a turnaround. To this end, the prerequisite is that the administrative department in charge of the printing industry must be allowed to lift the ban that fetters the thinking of enterprises, and that enterprises should have more freedom from the constraints of publishing units

It has been more than ten years since the wheel of the times rolled into the 21st century. The development of science and technology has made the earth smaller. Capable large and medium-sized printing enterprises need to look around the world. It is important to know that some countries have adopted 1000 lines of printing technology to start printing high-precision prints, and 400 to 500 lines are common. However, domestic printing enterprises are still hovering around the 250 line, and it is difficult to accept orders from abroad. For this reason, printing enterprises with economic conditions should actively enhance the production capacity of PPS materials, employ knowledge personnel who can speak English and Japanese, actively control the information source, study and break into the track of overseas market demand

after learning about the overseas market demand, enterprises should first adjust the product structure accordingly. They should not only consider the orders from publishers and print some packaging products, but also study the innovative ways in the printing field. For example, there are as many as 65 kinds of special printing. If you choose one or several combinations and introduce equipment, you can create very friendly and gratifying prints for readers to choose. To this end, the primary task is to require the administrative department in charge of printing to untie the printing industry and allow the printing industry to win domestic and foreign commissions with reasonable practices, so as to make the distribution of economic benefits more reasonable

finally, talk about niche strategy in business thinking. Its real meaning is to set up niches in the prominent places of the enterprise, and ask the staff of the enterprise and friendly people in the industry to put in suggestions beneficial to the operation of the enterprise. If the effect is obtained, not only the enterprise will make profits, but also the proposer will get corresponding remuneration. It is called the "nice effect" abroad, and domestic enterprises can follow suit

Mr. Dingyi, a famous printing expert, has been engaged in the collection and translation of printing information. In this article, he mentioned the interest of printing content and the diversity of printing process

in the new century, what the printing industry needs to do is to constantly innovate and an effective business model to meet the needs of the market, so as to make the industry develop continuously

Copyright © 2011 JIN SHI